Our Story

Hey, y’all. I’m Brandin!
I’m a free-spirited, travel-holic, fashionista. I’m a momma’s baby and southern to the bone, hence, the “y’all” in my introduction! I’ve always been infatuated with the fun things in life - wild friends, impromptu trips, pineapples on pizza, iced coffee, live music, and obviously cute clothes that don't break the bank!
I own a brick-and-mortar boutique in Ocean Springs, MS. I'm in a pretty prominent location and quickly became a staple to the downtown area for affordable, trendy clothing and accessories! I opened in 2014, won Retailer of the Year in 2015, was elected by my community to be on the Board of Directors (2017 to current) and I've received multiple nominations for Best Women’s Boutique - People’s Choice Awards!
I was also on a Lifetime reality show once, Nothing came of it except a few forever friends, and some solid life lessons! I'm grateful for the experience and I'm a better person because of it! God always has a plan! 
For the longest time, I was afraid to expand to online sales. I work full time at Charisma and trying to balance two businesses with separate inventories, along with life itself, seemed so intimidating!  God knew what he was doing when he sent me Michael! With his help as an owner/operator and warehouse manager, we made the decision to expand to online sales! Owning a clothing boutique has allowed me to gain a ton of experience that I wouldn’t trade for the world, but I don’t want to be tied down to one specific location. We decided to take Charisma business online so we're able to share with more than just the Gulf Coast. Now I can bring it with me wherever I go, but don't worry, we aren't closing the OS location! 
We are ready for something new and exciting! Cue Shop With Charisma! I hope you love it as much as we do! 
We can’t wait to bring you fashion forward favorites from all over - freeing you from the small town usuals and DEFINITELY saving you from running in to that girl with the same outfit!